Brands, Experiences & Creative Projects
For more than a decade, Gaby Lopez-Barry has worked behind the scenes of creative projects, bringing brands to life through events, launches, marketing, partnerships, and production.
Her work bridges strategy and execution, from developing ideas and coordinating teams and vendors to managing budgets, creating marketing materials, and bringing projects to life in the real world.
EVENT PRODUCTION
Concept development, event planning, logistics, vendors, guest coordination, dinners, cocktail events, chef demonstrations, classes, launches and travel programs.
BRAND MANAGEMENT
Go-to-market strategy, product launches, sales analysis, revenue strategy, brand positioning, marketing materials and market-specific campaigns.
PROJECT MANAGEMENT
Cross-functional coordination, timelines, budgets, vendors, stakeholders, deliverables and keeping complex projects moving from idea to execution.
CREATIVE PRODUCTION
Visual materials, presentations, event environments, set direction, sourcing, installations and the many details that turn a creative concept into something tangible.
PAST CLIENTS & PARTNERS:
Gaby Lopez-Barry spent seven years building and managing premium food brands in the U.S., including República del Cacao and Sosa, under the Valrhona Selection umbrella. Her role bridged brand strategy and hands-on production, spanning product launches, event production, marketing development, sales analysis, budget management, and team coordination across the U.S., Ecuador, France, and Spain.
EVENTS & EXPERIENCES
From intimate chef dinners and cocktail events to technical demonstrations, classes, and multi-day travel programs, she planned and produced experiences designed to introduce products, build relationships, and bring brands to life.
FROM IDEA TO MARKET
Product launches were just one part of her work. She analyzed sales performance, developed revenue strategies, managed marketing budgets, created materials for sales and brand development, collaborated with social media and communications teams, and coordinated the many moving pieces required to bring campaigns and products to market.
VALRHONA | REPUBLICA DEL CACAO
ECUADOR BRAND TRIP Planned and coordinated a brand trip bringing chefs and industry partners from across the U.S. to Ecuador — connecting the people who used the products with the farmers, producers and landscapes behind them.
KEY INITIATIVES
COCKTAIL PARTIES CHEF DINNERS PRODUCT DEMONSTRATIONS CLASSES & WORKSHOPS PRODUCT LAUNCHES BRAND TRIPS
At EFI, Gaby Lopez-Barry’s work shifted from consumer-facing brands to complex programs operating across agricultural supply chains. She coordinated initiatives with major retailers, food companies, suppliers, and industry partners, helping translate program strategy into implementation, communications, stakeholder engagement, and measurable social impact.
FEATURED PROJECT — ECIP LAB | SUPPLY CHAIN PROGRAM
She supported the implementation and rollout of ECIP LAB, a platform designed to help growers and suppliers assess, benchmark, and strengthen labor-management systems across the produce supply chain.
EQUITABLE FOOD INITIATIVE
KEY AREAS
Multi-stakeholder program coordination Content development & training materials Cross-functional communication Partnership management Project and process management Data analysis & reporting
PARTNERSHIPS & PROGRAMS
COSTCO
MCDONALD'S
TARGET
KROGER
WALMART
STARBUCKS
SUPPLIERS & GROWERS
EDUCATION
NYC
MEXICO CITY
BRA, ITALY
VANCOUVER, CANADA
Masters in Food, Culture & Communications; Human Ecology & Sustainability | 2013 -2014
Interior Design Diploma | March - Aug, 2026
Interior Design Diploma | July - Aug, 2024
Undergraduate Studies in Cultural Anthropology | 2005 - 2010