Brands, Experiences & Creative Projects
For more than a decade, I've worked behind the scenes of creative projects, bringing brands to life through events, launches, marketing, partnerships, and production.
My work has moved between strategy and execution: developing ideas, coordinating teams and vendors, managing budgets, creating marketing materials, and making sure the details come together in the real world.
EVENT PRODUCTION
Concept development, event planning, logistics, vendors, guest coordination, dinners, cocktail events, chef demonstrations, classes, launches and travel programs.
BRAND MANAGEMENT
Go-to-market strategy, product launches, sales analysis, revenue strategy, brand positioning, marketing materials and market-specific campaigns.
PROJECT MANAGEMENT
Cross-functional coordination, timelines, budgets, vendors, stakeholders, deliverables and keeping complex projects moving from idea to execution.
CREATIVE PRODUCTION
Visual materials, presentations, event environments, set direction, sourcing, installations and the many details that turn a creative concept into something tangible.
BRANDS & COMPANIES I’VE WORKED WITH
VALRHONA | REPUBLICA DEL CACAO
I spent seven years building and managing premium food brands in the U.S., including Républica del Cacao and Sosa, under the Valrhona Selection umbrella. My role lived between brand strategy and hands-on production — launching products, producing events, developing marketing materials, analyzing sales, managing budgets, and coordinating teams across the U.S., Ecuador, France and Spain.
EVENTS & EXPERIENCES
From intimate chef dinners and cocktail events to technical demonstrations, classes and multi-day travel programs, I planned and produced experiences designed to introduce products, build relationships and bring brands to life.
FROM IDEA TO MARKET
Product launches were only one part of the work. I analyzed sales performance, developed revenue strategies, managed marketing budgets, created materials for sales and brand development, collaborated with social media and communications teams, and coordinated the many moving pieces required to bring a campaign or product to market.
ECUADOR BRAND TRIP Planned and coordinated a brand trip bringing chefs and industry partners from across the U.S. to Ecuador — connecting the people who used the products with the farmers, producers and landscapes behind them.
KEY INITIATIVES
COCKTAIL PARTIES CHEF DINNERS PRODUCT DEMONSTRATIONS CLASSES & WORKSHOPS PRODUCT LAUNCHES BRAND TRIPS
At EFI, my work shifted from consumer-facing brands to complex programs operating across agricultural supply chains. I coordinated initiatives with major retailers, food companies, suppliers and industry partners, helping translate program strategy into implementation, communications, stakeholder engagement and measurable social impact.
FEATURED PROJECT — ECIP LAB — SUPPLY CHAIN PROGRAM
Supported the implementation and rollout of ECIP LAB, a platform designed to help growers and suppliers assess, benchmark and strengthen labor-management systems across the produce supply chain.
EQUITABLE FOOD INITIATIVE
KEY AREAS
Multi-stakeholder program coordination Content development & training materials Cross-functional communication Partnership management Project and process management Data analysis & reporting
PARTNERSHIPS & PROGRAMS
COSTCO
MCDONALD'S
TARGET
KROGER
WALMART
STARBUCKS
SUPPLIERS & GROWERS
EDUCATION
Masters in Food, Culture & Communications; Human Ecology & Sustainability | 2013 -2014
Interior Design Diploma | March - Aug, 2026
Interior Design Diploma | July - Aug, 2024
Undergraduate Studies in Cultural Anthropology | 2005 - 2010